ICE – In Case of Emergency – Safety Awareness Program
ICE is a public safety concept focusing on awareness and personal responsibility. ICE can be integrated into your daily routine and employed in the event of natural disasters, terrorist incidents, workplace accidents or medical emergencies. Increased attention to this topic followed the July 2005 London Terrorist Bombings and has since taken on new significance in respect to safety. ICE4SAFETY has been promoting this concept in a variety of forms since that time.
There are 6 basic concept tenants – Preparedness, Prevention, Responsibility, Communication, Awareness and Application. The application is made simple using the publicly available web based information and tools.